Location: Delhi, India
Qualification: Bachelor’s degree in Business, Marketing, International Trade, or related fields
Experience: Minimum of 5 years of experience in export sales or international trade management, particularly in the FMCG sector.
Department: Agro
Roles and Responsibilities:
- Sales Strategy & Channel Development:
- Develop and execute a robust general trade sales strategy tailored to the Indian FMCG landscape, focusing on organic and ethical product positioning.
- Identify, onboard, and manage distribution partners, wholesalers, and retailers across multiple geographic regions in India.
- Negotiate contracts and pricing structures to ensure competitive positioning and favorable margins.
- Drive penetration in tier 1 and tier 2 cities, expanding the brand’s footprint in high-growth regions.
- Payment Terms & Receivables Management:
- Establish clear payment terms and credit policies for distribution partners and clients.
- Implement a stringent receivables management process to ensure timely payments and reduce financial exposure.
- Monitor outstanding payments, resolve discrepancies, and maintain accurate financial records in coordination with the finance team.
- Product Integrity & Shelf-Life Optimization:
- Coordinate with logistics and supply chain teams to ensure optimal product handling, minimizing transit-related damage and spoilage.
- Monitor product shelf life
- Ensure storage, transportation, and merchandising conditions align with the quality standards of organic FMCG products.
- Market Expansion & Product Visibility:
- Collaborate with the marketing team to create and execute campaigns aimed at increasing product awareness and consumer demand in India.
- Lead product placement initiatives in general trade and modern retail environments to maximize shelf visibility and drive consumer pull.
- Engage in sales promotions, brand activations, and trade shows to boost product exposure in target markets.
- Market Intelligence & Feedback Analysis:
- Collect, analyze, and report on market feedback from distributors, retailers, and end consumers to identify emerging trends, competitor activities, and opportunities for product improvement.
- Provide actionable insights to the headquarters on sales performance, market conditions, and recommendations for product adaptation to the Indian consumer base.
Key Competencies:
- Deep understanding of Indian FMCG market dynamics.
- Strong commercial acumen with the ability to drive sales through effective channel management.
- Exceptional negotiation skills with a proven ability to close high-value distribution deals.
- Excellent relationship-building skills across multiple stakeholders, from regulatory authorities to retail partners.
- Ability to develop data-driven sales strategies based on market intelligence and performance metrics.
Personal Attributes:
- Strategic thinker with a hands-on approach to problem-solving and execution.
- Strong leadership qualities with the ability to motivate and manage external partners.
- High attention to detail, particularly in contract negotiation, documentation, and compliance matters.
- Agile and adaptable in a fast-paced, dynamic environment.
Technical Skills
- Advanced Excel skills for data analysis and reporting.
Industry Expertise:
- Deep familiarity with the Indian FMCG sector, particularly the organic and ethical products niche.
- Understanding of consumer behavior, purchasing trends, and competitor landscapes within the Indian retail environment.
Organizational Roles:
- Adhere to the Code of Conduct in a manner that is consistent with both its spirit and intent.
- Adhere to all organizational policies, procedures, standards, and practices.
- Act with honesty, integrity, and good faith at all times.
- Raise any issues or concerns in a manner consistent with the company’s complaints and grievance guidelines.
- To actively participate in team activities, including actively participating in the Performance Development and Review program to ensure individual and team desired key performance indicators are achieved.