Job Title: Digital Marketing Specialist
Location: Dillibazar, Kathmandu (KTM)
Employment Type: Full-time
Working Hours: 7:00 AM - 4:00 PM (with 3 meal breaks)
Industry: Education Consultancy
Position Overview:
We are looking for a Digital Marketing Specialist with at least 2-3 years of experience in the digital marketing field to join our growing education consultancy. In this role, you will be responsible for creating, managing, and optimizing digital marketing campaigns to promote our services and attract potential students to our consultancy. The ideal candidate will have experience in social media management, SEO, SEM, content marketing, and analytics.
Key Responsibilities:
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Digital Strategy & Campaigns:
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Develop and implement effective digital marketing strategies to promote educational services and attract prospective students.
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Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
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Monitor campaign performance and analyze data to make data-driven decisions and improvements.
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Social Media Management:
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Manage the company’s social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
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Create engaging content, including graphics, posts, and videos, tailored to target audiences.
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Increase engagement and followers through strategic posting, community management, and audience interaction.
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Search Engine Optimization (SEO):
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Implement on-page and off-page SEO strategies to improve the ranking of the company’s website and content on search engines.
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Conduct keyword research, competitor analysis, and monitor organic search performance.
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Optimize website content, blog posts, and landing pages to drive organic traffic.
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Content Creation & Marketing:
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Create engaging and informative content for blogs, newsletters, social media posts, and website landing pages.
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Write compelling copy that drives conversions and student inquiries.
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Collaborate with the content team to produce high-quality educational resources (eBooks, case studies, infographics, etc.).
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Email Marketing & Automation:
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Develop and execute email marketing campaigns targeting prospective students, parents, and other stakeholders.
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Use marketing automation tools to segment audiences and personalize email content for better engagement.
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Track and report on email campaign performance (open rates, click rates, conversion rates).
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Analytics & Reporting:
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Analyze digital marketing performance using Google Analytics, social media insights, and other reporting tools.
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Track KPIs and prepare weekly/monthly reports on campaign performance, website traffic, and ROI.
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Provide recommendations for improving campaign effectiveness based on data and trends.
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Collaboration with Sales Team:
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Work closely with the sales and consultancy teams to align digital marketing strategies with overall business goals.
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Help generate leads and inquiries by driving relevant traffic to landing pages and contact forms.
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Required Skills and Qualifications:
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Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Experience: Minimum 2-3 years of proven experience in digital marketing, preferably in an education-related field.
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Digital Marketing Tools: Familiarity with digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads), social media management tools (Hootsuite, Buffer), and analytics tools (Google Analytics, Facebook Insights).
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SEO & SEM Knowledge: Strong understanding of SEO principles and paid advertising strategies.
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Content Creation: Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
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Technical Skills: Knowledge of HTML/CSS is a plus, but not required.
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Creative & Analytical: A mix of creativity and analytical skills to develop, execute, and measure the effectiveness of marketing campaigns.
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Languages: Proficiency in English and Nepali (both written and spoken) is preferred.
Desirable Skills:
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Design: Basic knowledge of graphic design tools like Adobe Photoshop, Canva, or similar tools to create visuals for digital campaigns.
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PPC & Paid Campaigns: Experience in managing PPC campaigns across Google Ads, Facebook, or other ad platforms.
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Video Marketing: Knowledge or experience in creating short video content for social media marketing.
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Leadership: Ability to work independently and take initiative in executing projects from start to finish.
Why Join Us?:
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Impactful Work: Play a key role in shaping the future of students by promoting educational consultancy services.
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Growth Opportunity: Opportunity for professional development and career growth in a dynamic field.
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Collaborative Environment: Work with a passionate team that values creativity, innovation, and results.
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Competitive Compensation: Competitive salary and benefits package with the opportunity to make a direct impact on business growth.